I do not really follow many celebrities but the only two that I follow is Sophia Bush and Stephen Amell. I choose to follow them because they stood out to me as actors and they use social media in a way that is appealing to me. I have unfollowed a celebrity before. I used to think Miley Cyrus had a cool style and I always loved her hair. Well, we all know Miley is much different since she filmed the Last Song and now she doesn’t appeal to my tastes as much as she used to. If I were to rate Sophia Bush and Stephen Amell on their used of social media on a scale from A to F I would give them an A. They both are involved in several social media campaigns and they themselves post to the account, which is nice to see. I have yet to have donated to their causes but I will be more inclined to now, especially after managing my own fundraiser and seeing just how difficult it is to get people to donate. People may be interested and excited about an event but that isn’t enough to get money for the cause. Thankfully when your famous who have famous friends who make lots of money and they will donate. Celebrity status I believe certainly plays a huge role on the success of a campaign. Despite my lack of involvement, both have successfully raised money for great causes and have given back in a great way. If I were to rate Miley, F. she posts far too much content at once and it is very different to many people’s liking. She still has many loyal fans and people who like that type of content but for myself personally it is too much.
Monthly Archives: March 2015
Yay! Spring break is upon us once again. Personally, the highlight of spring break for me is a break from classes and a more hectic schedule. I work so I usually do not get many opportunities to go off on extended breaks, plus I use my vacation time for other events during the year. I am however at the end of spring break am going to a bachelorette party. I am actually hosting it and we are staying at nice cabin and we are just going to have a nice girls weekend. If money were not an object, I would either go on a cruise with my friends or family or go to Universal Studios. I am pretty simplistic and easily entertained so I do not need anything extravagant to have fun. I also have never been to Harry Potter world and I have always wanted to go. I know, I am such a dork. I will probably use this free time to catch up on my reading. I LOVE to read and if you enjoy it like I do its like you can escape to another world through the pages of a good book. Its almost like going on vacation, and plus its just relaxing. I will also use this time to spend more quality time with my husband. We both work so much and we hardly have time together so it will be a nice change of pace. Overall, I am just excited about having the opportunity to sleep in, relax, and spend time with those I love. Its hard to have time to those simple things when you work and go to school full time.
I think that Dove’s #SpeakBeautiful campaign is a fantastic idea and not just women but all of us need more positivity in our daily lives. I have seen first hand the cruelty that people can post towards others and it is so sad to know that people are so negative. However, you even have yourself posting negative things about yourself and not just others. Ultimately you are hurting yourself and those around you. You do not know how your tweet could affect someone else. I believe this is why domino created the advertisement with the dominos because it is a domino effect but we would like it to be a positive effect rather than a negative one. I truly believe that this campaign is doing amazing things and is continuing to do so. I believe they are pretty successful at this point because they have a lot off people talking. The only suggestion I would have for this campaign is to not stop talking about it. Make sure that the conversation surrounding this campaign does not die out. This means showing it on all possible outlets as often as possible and to get people involved. I have yet to have seen the #SpeakBeautiful ads on television or at the Oscars so I had to look it up but once I saw the ad I remembered seeing a promotion on twitter about it. Its in my subconscious but I think Twitter and Dove could work on getting the campaign to be a the top of a consumers mind. But once I did see the ads I really bought into it and want to aid in the spreading of this campaign. I think it is something social media needs and it benefits a greater good. Much like my client, Redbull, they have campaigns that aid in helping others. They do not have a social media targeted campaign but they certainly utilize social media to spread the word of their other campaigns. They also use clever hashtags along with their campaign to encourage fan participation. A few of their campaigns are shared below. But since neither of my clients have a social media targeted campaign like Dove, I would recommend them to at least get involved with Dove’s campaign. This is in no way a direct competition so I believe that their involvement will not only help Dove’s campaign but also get great feedback form their fans. Their followers would probably enjoy the positive comments and love Redbull even more. Their focus should be to post positive comments to their fans and also share the Dove campaign and they should target all of their followers on Twitter. If Redbull wants to get involved I would recommend jumping on the bandwagon as soon as possible and post content about it at least every other day. I would also suggest having content that allows followers to share photos, videos, quotes, etc. with the company.