#hashtag

Redbull posts a lot of content daily, from Twitter, Instagram, Facebook and YouTube. They also use a lot of hashtags that is just one integral way to communicate online. They use hashtags like xfighters, blackandblue, 24HOURSOFJACKU, ChildrenOfTheSun, and their most common GivesYouWings and Redbull. Most of these hashtags are things they promote or are just trending topics. Like the blackandblue hashtag is about a dress that no one can seem to agree on. Some people see blue and black; some people see white and gold. It is insane. But when they used the hashtag they used it along with a picture of their white and gold can. The others are used to promote and generate discussion on their latest campaigns, events, or programs they support. The ChildrenOfTheSun hastag is about “a new series following a diverse crew of skaters on their quest through uncharted territory.”
These are just a few of the many hashtags they use and this doesn’t even begin to cover the hashtags their fans use to associate with Redbull. I have yet to have seen a misspelled hashtag or a hashtag used in a questionable way, they seem to have prepared their posts with attentiveness, even with their hashtags, rightfully so. The only thing I can think of is their use of “Redbull gives you wings.” People are suing Redbull since it technically doesn’t give you wings. Which Redbull being the rebel type group that they are they use it anyways. People are always looking for a handout or to ruin something good. Redbull keeps moving forward and still continues to use the hashtag.
The article about focusing on the hashtag or the moment is certainly something to consider. I do not believe that Redbull tries to force their brand into relevancy. In a lot of ways they put their brand second. If you watch their commercial, YouTube videos, etc you will almost never see their brand until maybe the end. They try to focus on the content, the athlete the moment before they try to push their brand on you, and I think it is working for them. Their fans probably do not feel that they are being sold to and that seems to be the key to success.

The article discussing the usage of hashtags is very true. I believe there is a lot to be said when you put more thought into a trend rather than just trying to jump onto the band wagon. I believe though that Redbull uses the hashtags well in that they use it as a way to provide information about a particular event, they are not trying to sell themselves. The only thing I would add to this list is to wait and see, meaning that fans create hashtags themselves and those tend to become more trending than a company trying to create something witty. Sometimes its best to let your fans do the leg work. I for one never really use the hashtags that are posted on the corner of a TV, I usually create my own or use a different one that is circulating through the Internet pertaining to that particular thing.

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YouTube

I will watch a YouTube video probably at least once a day. I am on there quite often, whether it is to watch a funny video or listen to a song. I am constantly on YouTube. When I visit the site I am usually looking for a music video or I saw something on a blog that looked interesting. Every now and then I will see a video on Facebook that looks interesting. Usually if it is on Facebook its from Buzzfeed. I could watch Buzzfeed all day. But if it is a different video, other than Buzzfeed, the only way I would click on it if I have a friend who shared it or the title is one that sounds interesting.
My assigned client is Redbull and they most certainly utilize YouTube. Since Redbull joined YouTube back in 2006, Redbull has over four million subscribers and they have posted a little over four thousand videos. They post about once a day and their most viewed video is “Felix Baumgartner’s supersonic freefall from 128k’ – Mission Highlights” with over 37 million views. I believe this video was watched so much because it highlights that even Redbull is in space. “Felix Baumgartner completed a record breaking jump for the ages from the edge of space, exactly 65 years after Chuck Yeager first broke the sound barrier flying in an experimental rocket-powered airplane.” This video is exactly what their target market likes to see. Adrenaline junkies watching other adrenaline junkies do extreme stunts.

Monster has a YouTube account as well. Their most viewed video would be easier to just simply Google if only another video did not surface. Video after video is of the same women explaining how Monster energy drinks “are the work of Satan. This viral video talks about the similarities that Monster has with religious symbols. This could hurt Monster quite a bit. Its bad that I try to Google monster videos and that is all that comes up.

Instagram

I love Instagram! I have a personal account and a blog account. I usually just use my blog account but I enjoy sharing photos and videos of my everyday endeavors. I usually post about one a day or every other day, pretty frequently. All of my followers are pretty good about commenting and liking my content, but every now and then I will get a random individual, since my profile is public, that will compliment a image of mine. Its fun to get feedback from your followers, especially when they are positive.
My client certainly has an Instagram account; in fact they have numerous ones for several countries as well as my selected client. Their account is full of epic and exciting content that they consistently post everyday. My client has 2.3 million followers on their U.S. account alone, and my selected client has 1.5 million followers. Monster generally has about 50,000 likes on each post and Redbull generally has about 80,000 likes on their posts. The type of images and videos they show is of content that their consumers really enjoy, which is extreme sports. I’ve noticed though that Monster showcases sexy women far more than Rebull does. Redbull just shows athletic women doing their thing, where as Monster showcases more models on motorbikes and fast cars. I think I prefer Redbulls approach to women rather than Monster does. I think Monster focuses more on their product and making it look cool rather than Redbull who tries to come in second when it sharing their athletes skills. I would recommend Monster to use this strategy when sharing content. Then they might have 2.3 million followers like RedBull does.

Air Force Brig. Gen. John Michel’s Six Social Media Tips

Air Force Brig. Gen. John Michel’s six social media tips are to be consistent, show respect, be authentic, craft a strategy, don’t be robotic, and watch your words. I believe these tips are general tips to follow when posting to social media even if you are not representing a company. These are tips to follow when posting information about your company or just posting about your day. You still want to represent yourself as professional and someone to value. My client seems to understand how social media works and uses it as an accent to there company. They are very authentic and stay true to themselves. They keep in mind what their consumers like and the lingo that they like to read about. Their strategy is used efficiently by posting info, videos, or something to recognize an athlete they are promoting. They seem to find the most extraordinary individuals and that is what draws in followers. The only rule that I believe that Gen. Michel forgot would be to stay ahead of the game. I believe that if you are constantly feeding info to your consumers and also getting information out there before your competitors it will make you stand out as the expert and your consumers will go to you first for information. Even Redbull seems to stay ahead of the game. They are always posting content to their social media about particular subjects before their competitors have chance to craft something similar.