I completely agree that the target market for Pinterest is mainly women, especially because of the tools it possess to help women plan their wedding, etc. I personally have a Pinterest board and I really enjoy its services and ease of use. I have 17 boards total and 696 pins thus far. I mainly pin event type stuff like showers, bachelorette weekends, getaways, etc. I do a lot of events for my friends and family and I like to plan through Pinterest. Who doesn’t?
I have heard of other sites like Pinterest that are geared more towards men but I do not know of anyone who uses them. My husband actually has a Pinterest board but he likes to use it to look up recipes for dinner or dishes to make for parties. He is quite the cook. However , if I have seen these sites for men they are mostly filled with half naked women and fast cars. I believe if men really wanted to use Pinterest then there would be more men on it already. The only reason they don’t is because I believe men think it makes them look feminine to have one. So in result to that stereotype I think that Pinterest should find other ways reach their target market by changing its look. They could achieve this by making the site look more edgy or more appealing to the eye for both sexes, in a way that draws them both in. This could really work if they do it right and they have a good balance for both women and men.


About Megan Bouchillon

A short background: Youtuber, vlogger, blogger whichever, best wife ever, crafts, a challenge, instagram ( I think in my head i'm a pro) , college football, singing at the top of my lungs, sipping on sweet tea, soccer is my passion, paperbacks & adventures

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