There are several tools that Public Relations Practitioners use. Each could be categorized as traditional communication tools or modern communication tools. Examples of traditional tools would be more of a print publication such as newspapers, magazines, local shoppers, conference programs, directories, phone books, and newsletters. All of these are not seen as easily distributed communication outlets however they are still very effective. Examples of modern communication tools would be videos, emails, blogs, Web sites, social media sites, etc. The main purpose for modern communication is for a much faster and easier way to interconnect. Modern communication really has changed the way we get our messages across and certainly has changed the landscape for public relations practitioners.